Dogfy Diet: real reviews and the best alternatives (2026)

Dogfy Diet is one of the best-known cooked dog food brands in Spain, with a high average rating (4.4 out of 5 across more than 11,000 Trustpilot reviews) but also with recurring criticism over its price, over being subscription-only and over being available for dogs only. If you’ve made it this far, it’s because you’re deciding whether it’s worth it, and perhaps comparing it with other options. In this guide we sum up what its customers really think —the good and the bad—, how much it costs per month and which natural food alternatives exist if you’re after something cheaper, more flexible or for your cat too.

What Dogfy Diet is and how it works

Dogfy Diet is a low-temperature cooked food service for dogs, based in Parets del Vallès (Barcelona). Instead of selling an off-the-shelf product, it prepares personalised menus based on each dog’s characteristics (weight, age, breed, activity level) and delivers them to your home.

It works the way the natural-food-by-subscription sector usually does:

1. You fill in a form with your dog’s details and they propose a tailored plan.
2. They cook the menu (meat or fish with vegetables), freeze it and divide it into daily pouches.
3. You receive a 14-day trial box with free delivery in 72h, to make the transition.
4. If you’re convinced, you continue with a flexible subscription: you get the food every month and you can pause or cancel it whenever you want.

So far, a solid, well-executed proposition. The differences —and the reasons to look at alternatives— show up when you get into the detail.

Real Dogfy Diet reviews: the good and the flaws

We’ve cross-checked its public rating across different platforms, and the picture is nuanced: Trustpilot gives it 4.4/5 (more than 11,000 reviews), but its Google listing drops to 3.9/5. That gap is normal —people tend to pour more spontaneous complaints onto Google— but it’s worth bearing in mind: the truth sits between the two figures, not just the better one.

What people like

• Palatability: it’s the most repeated compliment. Fussy dogs that “finally clean their bowl”.
• Visible improvements that owners put down to the switch: shinier coat, more regular digestion, weight control.
• Convenience: it arrives at home, in daily portions, with no need to cook or work out quantities.
• Nutritional advice included, from their team, throughout the dog’s life.

The most common complaints

• The price. It’s by far the number-one criticism (we’ll come back to it below).
• Digestive issues when starting out (vomiting or diarrhoea). In the vast majority of cases they’re due to a transition that’s too fast, not the product itself: the change of diet should be made gradually over 7-10 days. If the symptoms don’t ease off, you should consult your vet.
• It only works by subscription. It’s flexible (you can pause and cancel), but you can’t make a simple one-off purchase without signing up for a plan.
• Dogs only. If you have a cat, Dogfy isn’t an option.

As with any brand that has tens of thousands of customers, there are also public complaints —for example, logged with Spain’s consumer organisation (OCU)— mostly related to digestive issues or customer service. It’s a sign to keep an eye on, not a conviction: no brand of this size is free of them.

What do vets think?

There’s no single “veterinary verdict” on a specific brand, but there is a consensus on the type of product: a cooked diet that is complete, balanced and formulated with professional judgement is a valid option and, for many dogs, an improvement over a low-end kibble. The precautions a vet usually points out are the same for Dogfy as for any competitor:

• That the menu is complete and balanced (that it covers all the nutrients, not just “tasty meat”).
• Making the transition gradually.
• For dogs with health conditions (kidney, pancreatic, allergies), supervising the change with your vet before starting.

How much does Dogfy Diet cost per month?

There’s no single price: it’s worked out with their configurator based on your dog’s weight, breed and activity. As a guide, for a medium-sized dog it usually sits at around €2.5-3 per day, i.e. around €75-90 per month on a full plan. It’s one of the highest price ranges in the cooked-food segment.

Two important points for your wallet:

• The 14-day trial box usually comes with a 30% welcome discount. Careful: it’s an entry hook; the real price is what comes afterwards.
• For large dogs, the monthly cost shoots up, because they eat much more. It’s exactly the profile where it pays most to compare alternatives.

The 3 limits that push you to look for an alternative

Dogfy Diet isn’t “bad” —it’s a quality product— but it has three objective limits that explain why many people look for alternatives:

1. Price at the top end. For many households, sustaining €80-90/month (or more, for large dogs) isn’t viable in the long run. And the best diet is the one you can keep up without giving up on it after two months.
2. It forces a subscription. You can’t buy on a one-off basis to try it at your own pace.
3. Dogs only. If you live with a dog and a cat, you need two different suppliers.

The good news: there are natural food options that solve exactly these three points.

Best Dogfy Diet alternatives (2026)

If Dogfy suits you but is out of your budget —or you want flexibility, or you have a cat— here’s the head-to-head comparison with the alternative that best covers those three limits, followed by other options to consider.

Dogfy Diet vs Guau&Cat

Criterion	Dogfy Diet	Guau&Cat (Faunatural partner)
Type of food	Low-temperature cooked	Cooked + BARF + snacks
Species	Dogs only	Dogs and cats
Purchase model	Subscription only (flexible)	One-off purchase or subscription
Price (medium-sized dog)	Top end (~€75-90/month)	Around half
Discount policy	-30% welcome	No discounts: stable low price
Formulation	With veterinary advice	In-house veterinary team
Presence	Online only	Online + physical store (Reus)
Public rating	Trustpilot 4.4 · Google 3.9	Trustpilot 4.5

The honest read: Dogfy wins on brand recognition and scale; Guau&Cat wins on price, flexibility and on covering cats too. For the profile who lands on this article —someone unsure about Dogfy’s price or subscription— it’s the most useful comparison. (We partner with Guau&Cat; we explain how and why in the box at the end. Even so, the data in the table is verifiable on your own.)

Other alternatives depending on what you’re after

• Naku — if you prefer a non-frozen format: their speciality is dehydrated natural food, rehydrated with warm water. Easy to store.
• Natuka — another natural-menu brand (cooked and BARF), a regular in the sector’s comparisons.
• BARF (raw) brands like Barfer or Wild Balance — if your choice is the biologically appropriate raw diet and you’re willing to handle it hygienically.
• Doing it yourself at home — only with recipes formulated by a veterinary nutritionist. Cooking “by eye” on an ongoing basis leads to deficiencies.

How to choose the best alternative for your dog

Before paying for the first box, answer three questions:

1. What budget can you realistically sustain each month? It’s the factor that weighs most. If Dogfy is out of your range, a stable, lower-priced option will last you longer.
2. Do you need flexibility? If you don’t want to tie yourself to a subscription, prioritise brands with a one-off purchase.
3. Dog only, or a cat too? If it’s the latter, look for a supplier that covers both species and simplifies your life (and your delivery).

And a rule that applies to all of them: switch diets gradually (7-10 days) and, if your dog has a health condition, check with your vet first.

Verdict

Dogfy Diet is a solid, quality brand: well-formulated cooked food, convenient and with a good average rating. Its three weak points are the high price, the fact that it forces a subscription and that it’s dogs only. If those limits don’t hold you back, it’s a perfectly recommendable option. If they do —and for many people they do— there are now natural food alternatives that offer equivalent quality for quite a bit less money, with flexible purchasing and for cats too.

Frequently asked questions

What do vets think of Dogfy Diet?

There’s no single verdict, but there is consensus on the type of product: a cooked diet that is complete, balanced and formulated with professional judgement is a valid option. The usual precautions are to make the transition gradually and to supervise the change with your vet if your dog has a health condition.

How much does Dogfy Diet cost per month?

It depends on your dog’s weight and activity level, because the plan is personalised. For a medium-sized dog it’s around €75-90/month; for large dogs it’s more. The initial trial box usually comes with a 30% welcome discount.

Is Dogfy Diet bad?

No. It’s a quality product with a good average rating. What pushes people to look for alternatives isn’t the quality, but its high price, the fact that it’s subscription-only and that it’s available for dogs only.

Why do some dogs get an upset stomach at first?

Almost always because of a transition that’s too fast. The change of diet should be made gradually over 7-10 days. If the digestive symptoms don’t ease off, stop the food and consult your vet.

Are there cheaper Dogfy Diet alternatives, or ones for cats?

Yes. There are natural food brands with lower prices, with a one-off purchase option (no subscription) that cover cats too. In the comparison above you’ll find the best-balanced one for value for money, plus other options depending on the format you prefer.